I am currently reading The Startup Owners Manual by Stephen Blank. Not that our company is a start up, we've been around well over a decade. That be...
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Found this great article by Joe Pulizzi about print media being "non-traditional" these days and he is spot on. The original article was published back in October of 2012 but it is still pretty relavent. There is just something more personal and more tangible about a printed piece. You can lay it on your coffee table, stick it on the refrigerator or pin it on your wall. Either way, I actually spend a little more time with the well crafted direct mail piece that finds it's way into my mailbox. How about you?