It is increasingly hard for businesses to succeed in this cutthroat world where thousands of companies offer the same services to the same client base. Companies need to set themselves apart from others in order to catch the eyes of their potential clients. It is here that direct mail comes in. Many businesses neglect this mode of communication, as they believe that it is outdated but that is a completely false assumption; direct mail is highly influential and has an extremely high chance of captivating a customers’ attention. We human beings rely on many of our senses for perception. Print doubles the impact by providing both visual and textural stimuli, and in some cases even provides scented ink for an even more multi-faceted experience.
Our company specializes in business promotions, and as such we have a tremendous amount of experience with different types of communication outlets. Direct mail is usually given far more notice and attention than emails for a variety of reasons. First, many such marketing emails go straight to customers' spam folders and thus are given absolutely no attention; they are often deleted before the person even has a chance to read them. Second, because emails are so simple to send, almost every business utilizes them, and as such people receive innumerable advertising emails. People have learned to screen through these and ignore these, only focusing on the important emails. Again, this allows the company's emails to be ignored. Finally, certain age groups, especially the elderly, do not check their emails, and may not even have an email account. As such, that is not an effective method of marketing to them.
The above reasons are shortcomings that direct mail can overcome. Direct mail cannot automatically be discarded; rather it has to go through the hands of a person who thus has no choice but to look at it. Even if this means only just a simple glance at the mail, it is often enough to catch the person's attention and attract a potential client. Furthermore, because people have come under the inaccurate impression that direct mail is obsolete, not as many businesses utilize it. As such, any mail marketing mail that is received in the physical mailbox is more likely to be paid attention to because it is more unique as compared to a marketing email. Finally, anyone with a mailbox can be reached by direct mail. Almost everyone has a mailbox, be it a home, a business address or a post office box that they check regularly. As such, a much wider audience can be reached by direct mail.
To help make the most of the direct mail that companies send, we have from careful research and experience, determined that postcards are one the best types of mail to send. These double-sided, colorful pieces of card stock are very effective in getting a person's attention. We print on high quality paper that is strong and resistant to damage, making it likely that the mail will survive transportation (aka your neighborhood mail carrier) without damage or loss of quality. Furthermore, the inks used are bright and vibrant, making the most of the smaller area available on the post cards, thus optimizing the information that can be provided by the postcard. Finally, postcards are compact enough to be easily held on to. They can be carried in a purse or placed on the fridge or coffee table as reminders for when the company's service is needed. Direct mail postcards are even an investment into the future, as it attracts clients not only in the now but also later down the road.
We know that high quality postcards will have all of these attributes and be very useful forms of marketing for businesses of every model and size. Direct mail itself is a useful mode of communication, and the postcards that we print optimize direct mail so that the most customers are attracted with the least cost. Tell us who your best customers are and we will help you find the best option for attracting more just like them.
Clearly, direct mail is a tool that businesses can and should use to improve their sales. Our company can help with this. We specialize in printing promotional items, including direct mail. We have over 30 years of experience to attest to our skill and professionalism in the job. We can guarantee that we can fulfill any promotional or printing needs. We produce high quality direct mail that will catch the attention of those to whom it is sent. We not only do a great job, but we do it at a great price; we strive to provide a service that is affordable to all, because our goal is to help other businesses succeed and save money. It cannot be denied that sending out email blasts is less costly than sending direct mail, as a single email can be created and sent to infinite people without additional costs. However, our printing services are quite affordable, and when direct mail is sent with targeted mailing lists or to saturated carrier routes, waste can be reduced and costs severely cut.
A targeted mailing list is a list of people to whom the direct mail be sent that have been selected in some method, as opposed to wastefully mailing the postcards to everyone. Targeted mailing lists can include lists of people who subscribe to a particular service, or lists of those who have replied to a specific service, or a list based on demographics that have been determined based on public records and other public information. Nonetheless, this allows the direct mail to be sent to only those people who are likely to become customers, thus making the most of each piece of mail sent. This saves money and attracts a greater proportion of those who are contacted. We recommend using a targeted mailing list to send out the direct mail that we print, so that a company can get the "most bang for its buck," as the saying goes.
Alternatively, the United States Post Office is now offering an EDDM program which allows us to send oversized postcards or brochures to every customer in a particular carrier route for a reduced postage price. This can allow a small business to saturate their neighborhood with their business information and offering at a very competitive rate. In many cases, we can print, address and mail for about the price of a first class stamp. This is a particularly good option for neighborhood restaurants, mechanics or markets.
Need help with design? We have a creative staff waiting to help you along with thousands of templates for different business categories. We know that the postcards we produce will have all of these attributes and thus be very useful forms of marketing. Direct mail itself is a useful mode of communication, and the postcards that we print optimize direct mail so that the most customers are attracted with the least cost. Email blasts still attractive to you? Why not consider both?